Earthen pots beat refrigerators as demand soars amidst rising heat in Siliguri

Siliguri, 11th May: In the scorching heat of May, the demand for cold water is on the rise, leading to a surprising trend—traditional clay pots have gained popularity over refrigeration. As temperatures continue to climb, pottery markets are bustling with activity as clay pots become a staple in every household for storing refreshing drinking water. This trend has attracted people from both the hills and plain regions to the town of Matigara, where they seek to purchase these clay pots.

The shift towards clay pots is driven by concerns over the adverse effects of excessive consumption of refrigerated water on the human body. People are increasingly opting for earthenware as a healthier alternative. Consequently, there has been a significant surge in the demand for earthen pots. Experts assert that the water stored in an earthen pot during summer remains cooler compared to that kept in a refrigerator. Additionally, drinking water from clay pots is considered beneficial for both health and the environment.

Interestingly, even households equipped with refrigerators are opting for earthen pitchers to ensure the optimal cooling of their drinking water. As a result, the sale of clay pots with taps has experienced an overnight increase, leading to profitable opportunities for businesses in the pottery industry.

Customers who visited the pottery markets shared their experiences, highlighting the unique taste and benefits of water stored in earthen pots, particularly in the face of rising temperatures. The demand for earthen pots has not been limited to the local population alone, as people from various regions including Sikkim, Darjeeling, Kalimpong, and Bihar are flocking to Matigara to purchase these traditional vessels.