Siliguri, 14th November: The Siliguri Sweets Shop Owners’ Association organised a special programme at Sevoke More on the occasion of Rosogolla Diwas, distributing more than 20,000 rosogollas among passersby. The initiative aimed to promote the recognition and popularity of Bengal’s traditional sweet.
State Tourism Minister Shankar Ghosh attended the programme and personally distributed rosogollas among passersby. He also enjoyed the sweet himself.
Speaking on the occasion, the minister said that rosogolla is one of his favourite sweets and praised the initiative to celebrate Bengal’s traditional delicacy. He also spoke about linking Bengali sweets with tourism.
Shankar Ghosh said that plans are being considered to promote Bengal’s rosogolla at various tourist destinations across the state. Along with making rosogollas available at tourism hubs, the government also plans to showcase the sweet alongside other traditional Bengali food products. He added that the Tourism Department would take the necessary steps to implement the initiative.
Meanwhile, Vijay Dhar, Joint Secretary of the Siliguri Sweets Shop Owners’ Association, highlighted the significance of the programme. He said the initiative was organised to commemorate the GI recognition of Bengal’s rosogolla and observe Rosogolla Diwas.
He added that the main objective was to spread awareness about Bengal’s rich sweet-making heritage and its cultural significance.
